About us
The payfair initiative was started in 2007 by a group of
professionals coming from complementary industrial
sectors such as retail, banking, payment processing, card
schemes and software services.
The project was further funded through an external
investment partner, Janivo Holding (NL), in the summer of
2008 ensuring payfair remains independent from both
banks and retailers.
The current structure of the payfair group is made of a
brand and Licence Company (PayFair International GmbH),
a processing company (European Payment Solutions sa/nv)
and a holding company (PayFair Holding B.V.).
payfair's vision is to provide the world with its own card
payment scheme and brand by making payfair the leading
universal card solution in the world. Many elements
contributed to the formulation of this project: needs
expressed by retailers for more competition and
transparency in card payments, invitation by the
European Commission and the European Central Bank to
create a Universal Card Scheme that can be used all over
the world and, last but not least, the market conditions
created by SEPA and the PSD to enable new players to
enter the exciting business of card payments.
payfair is a registered trademark of PayFair International
GmbH, a company which is part of the PayFair Group.
“a revolution in digital
payments: one card for
every payment, loyalty
points, mobile phone,
and more”
