payfair Products

Payfair Card Scheme

The Solution

In some markets all national and international
transactions go via the International Card Schemes
(ICS) (MasterCard, Visa). payfair can be the solution
for connecting Acquirers and Issuers in a multi-party
national payment system. As an option payfair can
work with a partner to have a solution for all issuers'
national and international transactions.

What will this solution change on the market,
to whom and why?

There are two situatiosns where this solution is
applicable:

New Scheme:

In some markets there is no national scheme and all
not on us transactions go via International Payment
Schemes like MasterCard and Visa.

Existing Schemes:
In some markets the national scheme is old and needs
replacing to make it SEPA compliant or compliant with
new industry standards like EMV and PCI.

Advantages for the Issuer

• SEPA compliant Payment Scheme

• EMV only cards which means no magnetic skimming
fraud and reduced number of chargebacks

• Opens up possibility to use payfair cards in other
markets and to implement payfair's innovative
payment technologies.

• Add innovative payment solutions like POS, ATM and
Internet transactions with Mobile solution

• Possibility of creating card accounts without issuing
of Plastic i.e. Physical Card

• Reduce scheme and connection costs
(maintenance and operations) when choosing to
only have one connection for all National and
International transactions.

• Transparent and easy scheme and fee model

• Interchange model is transparent and fees are
guaranteed for both ACQ and ISS, based on
local requirements.

• Create additional revenue streams

• Option for co-branding i.e.co-badging

Advantages for the Retailer

• More competition in the Acquiring market
(because payfair will bring additional acquirers
into the market)

• Freedom of choice and increased competition

• Higher security standards and levels, reducing
fraud costs

• Lower chargeback rate is reducing back-office
costs

• Transparent and open fee and charges model

• Fair balance between Merchant and Issuer

• Open Governance and possibility for retailers
to participate in decision process